Lesson 1: What kind of food writer are YOU?

Fancy being a food writer?

Are you a keen home cook who would like to share your recipes with a wider audience?  A trained chef who’s keen to develop a food-writing sideline? A blogger who’d like to see your work in print? If you fancy a new career as a food writer, be sure to book on one of my intensive, one-day food writing courses in London covering:

  • What kind of food writer are you? We explore your options: from restaurant reviewing to investigative journalism; food and travel, to healthy eating and celebrity interviews
  • How to break in. Openings for absolute beginners.
  • How to pitch your ideas to editors of web-sites, newspapers and magazines
  • How to present recipes clearly so they are easy to follow
  • Why seasonality is key to food writing
  • How to give your ideas topical hooks and timely tags
  • How to write appetisingly and avoid cliches
  • What makes a good restaurant review

Give yourself an edge in this highly competitive field. Cost £249 – or £199 each if you bring a friend.

One-day London food writing courses (in SW12) run from 10:30am-4pm. 

Upcoming dates: to be announced  Have you thought about email and telephone coaching?

To book or for more details, please call me on 07970 429282 or email

How to book on one of my London food-writing courses:

It’s so easy. Step 1: choose your date.  Step 2: I’ll confirm availability and email you payment details. Step 3: please pay the course fee in full to secure your place and receive a choice of short writing exercises (you only have to do one) to complete by the course start date. Not compulsory but it gives me a clear idea of where your talents and interests lie. The course fee is not refundable but you can change your chosen date if something comes up. Step 4: Submit your exercise to me and I’ll email you full joining instructions.

‘I recommend a day with Sally as essential for anyone who is serious about their food writing and who wants to make their work incisive, current and of interest to a wide audience. Thank you, Sally, for your help and encouragement.’

David Hack, author of The Back To Basics Diet

‘Very interesting and a real eye-opener. Enjoyed it very much.’

Tony Zoccola, founder of the East Dulwich Deli

The ideal birthday present for wannabe food writers

Know a keen cook who’s always wanted to get into food writing? A one-day food-writing course makes an original and thoughtful gift. I’ll send you an attractive card and voucher to present on the day.

Text 07970 429282 or email to arrange.